The Roman Mark Anthony and Egyptian ruler Cleopatra had to meet in secret, as they belonged to different sides in a war. Anthony finally went over to the Egyptian side and fought with the Egyptians against the Romans, so he could be with Cleopatra. He gave up his home country for the heart country.
When Anthony heard Cleopatra had died, he killed himself with his sword. But Cleopatra was alive, and when she heard he was dead she took her own life. Romeo and Juliet, 1500 years before Shakespeare.
Love can be so strong that when you lose it, you lose everything.
It is a tragedy and a proof of the power of love, that can give life and destroy. Wouldn’t this be a great story for a fashion campaign. A fashion campaign isn’t about selling, it’s about creating a personality and a world the sales pros can sell.
Let’s open up fashion campaigns to themes people are fascinated about. They will come, see, and you will win.
Fashion needs the strength of themes that fascinate audiences.