In January 2020, just before the crisis hit, I photographed four stories in Milan, Italy. This one took place at the Castello Sforzesco, the oldest castle in Milan, seat of many a ruler, and a location of intense history. The story has just been published by KALTBLUT, the German fashion magazine.
I met Dario di Bella and Giovanni Premoli first on the web through their beautifully desigend“Green Attitude” dress. They created the dress in the traditional Bargello technique with intense three-dimensional effects and glowing colors.
In January 2020 I came to Milan and we created this story. I wanted to see this modern-day dress, created in an ancient technique from the 16th century, in front of the classic Milanese castle “Castello Sforzesco”.
Milan had been going through a phase of viciously bad weather in January 2020, but when we started the shoot the sun came out and showed us the beauty of this location and the designs in glowing colors.
When Corona came, business got slow. But Dario di Bella and Giovanni Premoli enhanced their web business for Premoli di Bella. They did the same thing for their home furnishing site. And gladly they are being able to weather the crisis.
Dario and Giovanni are already working on the next dress collection which they hope will be able to present in spring or early summer. They are bubbling with ideas to make a smaller, high end brand prosper during difficult times. It’s the personality in their designs that is an outstanding feature that you don’t find so often.
PS: The Castello Sforzesco, the castle of the Sforza, was built in Milan in the 15th century, built on the remnants of a 14th century fortification, a symbol of the power and influence of Milan.
The link to the story in KALTBLUT magazine: https://www.kaltblut-magazine.com/castello-sforzesco-by-robert-wilde/
My portfolio: https://www.robertwildephoto.com
An article on visual stories: https://blog.robertwildephoto.com/how-visual-stories-capture-our-imagination/